Privacy Policy

Effective Date: 15/05/2024

Store Name: Dellacity
Legal Entity: [yourconpany]
Business Address: [youraddress]
Support Email: support@dellacity.com
Website: [yourwebsite]

Payment Methods Used: PayPal
App Integrations: Google Analytics 4 (GA4), Meta Pixel, Klaviyo
Countries We Ship To: United States, Canada, United Kingdom

Introduction & Scope

This Privacy Policy explains how Dellacity (“we,” “our,” or “us”), operating under [yourconpany], collects, uses, discloses, and protects the personal information of customers, website visitors, and users of the Dellacity website (the “Site”).

Our ecommerce store is built on Shopify, which functions as our online store platform and plays a significant role in the processing of your personal data. This policy applies to all interactions with our Site, including browsing, account creation, placing orders, subscribing to newsletters, contacting customer support, and interacting with analytics or marketing tools.

This Privacy Policy is designed to comply with:

  • Shopify Privacy Standards

  • GDPR (General Data Protection Regulation – EU/EEA)

  • CCPA/CPRA (California Consumer Privacy Act / California Privacy Rights Act)

  • Global consumer protection and data transparency regulations

By using our Site, you acknowledge and agree to the practices described in this Privacy Policy.

Information We Collect

We collect several categories of information to operate our store, fulfill orders, improve services, and comply with legal obligations.

1. Account Information

If you create an account, Shopify collects and stores on our behalf:

  • Name

  • Email address

  • Encrypted login credentials

  • Order history

  • Saved addresses

  • Preferences or saved cart data

We do not have access to your actual password.

2. Order Information

When you place an order, we collect information necessary to process and deliver your purchase, including:

  • Full name

  • Billing address

  • Shipping address

  • Email address

  • Phone number

  • Products purchased

  • Order notes

  • Purchase date and order ID

This data is required for transaction records, shipping, returns, customer support, tax compliance, and fraud prevention.

3. Payment Information

Payments are processed through PayPal. We do not receive your full payment card details.

We may receive limited information such as:

  • Payment confirmation

  • Transaction ID

  • Payment status

If Shop Pay is enabled, Shopify Payments may collect:

  • Encrypted payment card data

  • Device or browser authentication data

  • Biometric verification data (if enabled on your device)

We do not access unencrypted financial information.

4. Automatically Collected Data via Shopify

When you browse the Site, Shopify automatically collects:

  • IP address

  • Browser type and version

  • Time zone

  • Device identifiers

  • Cookies

  • Referrer URLs

  • Pages viewed

  • Session duration

  • Interaction and click behavior

  • Log files (events, crash data, troubleshooting data)

This data supports platform security, performance optimization, and fraud prevention.

5. App-Level Data via Shopify Apps

We use third-party integrations that may collect additional information:

  • Google Analytics 4 (GA4): user behavior, device data, geographic region, engagement metrics

  • Meta Pixel: ad conversions, browsing behavior, retargeting signals

  • Klaviyo: email subscription status, engagement metrics, marketing preferences, IP-based location data

These providers process data according to their own privacy policies and applicable laws.

6. User-Generated Content

Any information you voluntarily submit, including:

  • Product reviews

  • Comments

  • Survey responses

  • Emails or messages to customer support

may be stored and used for customer service, fraud prevention, and service improvement.

How Shopify Collects & Processes Data

Because our store is hosted on Shopify, certain data processing is handled directly by Shopify.

1. Built-In Tracking

Shopify uses cookies and tracking technologies to:

  • Maintain shopping cart functionality

  • Enable secure login

  • Track session analytics

  • Prevent fraudulent orders

  • Improve store performance

2. Checkout Handling

During checkout, Shopify collects:

  • Order details

  • Payment status

  • Shipping and billing information

  • IP address

  • Device and browser data

This supports payment verification and fraud detection.

3. Fraud Prevention Systems

Shopify may analyze:

  • IP reputation

  • Order behavior patterns

  • Location consistency

  • Browser fingerprinting

Orders flagged for fraud may be temporarily held or reviewed.

How We Use Your Personal Information

We use personal information to:

  • Process and fulfill orders

  • Provide shipping and tracking updates

  • Respond to customer inquiries

  • Send transactional emails and notifications

  • Manage returns and refunds

  • Improve website performance and user experience

  • Deliver personalized advertising

  • Detect and prevent fraud

  • Comply with tax, legal, and regulatory obligations

  • Maintain analytics and business operations

We do not sell personal information.

Legal Basis for Processing (GDPR)

For EU/EEA residents, processing is based on:

  • Contract Performance: fulfilling orders and services

  • Legitimate Interests: fraud prevention, analytics, security

  • Consent: marketing emails, cookies, targeted advertising

  • Legal Obligation: tax reporting and regulatory compliance

Sharing Your Information

We share personal information only with trusted service providers.

1. Shopify

Shopify processes most data related to accounts, orders, and device interactions.
Privacy policy: https://www.shopify.com/legal/privacy

2. Payment Gateway

PayPal processes payment data directly.
We receive only non-sensitive transaction details.
Privacy policy: https://www.paypal.com/us/legalhub/privacy-full

3. Fulfillment Providers

Shipping data may be shared with:

  • Warehouses

  • Shipping carriers (USPS, UPS, FedEx, Royal Mail, Canada Post)

  • Logistics partners

4. Third-Party Apps

Limited data is shared with:

  • Google Analytics 4

  • Meta Pixel

  • Klaviyo

These providers may act as processors or independent controllers.

Behavioral Advertising & Analytics

Google Analytics 4 (GA4)

GA4 collects:

  • Device information

  • Geographic region

  • Session behavior

  • Interaction events

Data may be processed in the United States.

Meta Pixel

Used for:

  • Conversion tracking

  • Retargeting advertisements

  • Custom audience creation

Meta may combine this data with your Meta/Facebook account activity.

Cookies & Tracking Technologies

Shopify Standard Cookies

Examples include:

  • _shopify_y – analytics

  • _shopify_s – session analytics

  • _shopify_sa_t / _shopify_sa_p – referral tracking

  • cart – cart state

  • secure_customer_sig – secure login

  • shopify_pay_redirect – Shop Pay checkout

Shop Pay Cookies (if enabled)

Used for:

  • Device recognition

  • Autofill features

  • Encrypted payment token management

Your Choices

You may:

  • Disable cookies in your browser

  • Opt out of marketing cookies via consent banners

  • Use ad-blocking tools

Data Retention

We retain data only as long as necessary:

  • Order records: minimum 7 years (legal/tax)

  • Marketing data: until you unsubscribe

  • Account data: until account deletion

  • Analytics data: per provider retention settings

  • Customer service communications: as needed

Data is deleted or anonymized when no longer required.

Data Security Measures

We use appropriate safeguards, including:

  • Encrypted Shopify hosting

  • HTTPS SSL encryption

  • Secure payment processing

  • Staff access controls

  • Fraud prevention systems

  • Regular platform security updates

No system is completely secure, but we take reasonable steps to protect your data.

International Data Transfers

Shopify stores data primarily in Canada, with some processing in the United States.
Third-party apps may process data internationally.

By using our Site, you consent to these transfers.

Your Rights

GDPR Rights (EU/EEA Residents)

You may request:

  • Access to your data

  • Correction

  • Deletion

  • Restriction of processing

  • Objection to processing

  • Data portability

  • Withdrawal of consent

Contact: support@dellacity.com

CCPA/CPRA Rights (California Residents)

You may request:

  • Access to personal information

  • Deletion of personal information

  • Opt out of “sale” or “sharing”

  • Disclosure of third-party data sharing

  • Non-discrimination for exercising rights

We do not sell personal information.

Requests: support@dellacity.com

Opt-Out Mechanisms

Marketing Emails:
Use the unsubscribe link in any email.

Targeted Advertising:

Analytics Tracking:

  • Browser blocking

  • Cookie preference tools

  • GA opt-out browser add-ons

Children’s Privacy

Our Site is not intended for children under 13.
We do not knowingly collect data from minors. Any such data will be deleted.

Links to Third-Party Websites

Our Site may link to external websites.
We are not responsible for their privacy practices and encourage reviewing their policies.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in:

  • Shopify functionality

  • Legal or regulatory requirements

  • Business operations

  • Third-party services

Updates will be posted on this page with a revised effective date.